Saturday, April 21, 2012

Connecting With Clients

An inner sense of accomplishment comes from the ability to purchase a product rather than having to spend hours or days labouring in the process of making it.  The purchase becomes validation that we have been able to provide well for ourselves and our families.  At the root of every purchase is an emotional stimulant of one kind or another.

Photographs play an important role in advertising products and services.  They explain benefits in a glance and depict the pleasures of ownership.  Photos, if planned and executed well and used appropriately, can and will open the doors to the emotional stimulus and drivers of wants and needs.

Connecting the emotional benefits with your own product or service will require some thought and consultation with your photographer and his/her team to determine what the resulting message should ultimately convey to your clients.  Will it be quality, service, fun or all of the above?  Perhaps it needs to be sophisticated and purely luxurious.  Sometimes simplicity will be the best avenue.

Whatever your needs in connecting with clients, be sure to use well thought out, high quality images.  Anything less can be misinterpreted as sloppy and can make your clients feel less than appreciated.


Monday, January 30, 2012

Product Photography - It's In The Details

Product Photography - it's more than just throwing an item down on a table and snapping off a quick shot with your iPhone - it's in the details.

It takes planning.  It means understanding what the final shot will be used for, envisioning what it will look like and then getting to work on making it happen.

This is a combination of two shots made for a company that imports amber.  The key to these shots was to bring them to life.  Showing off the details, colour and clarity of the stones was top of the priority list. 
















Thanks to  Prep for the styling services!

Contact us for your next promotional piece that needs to make a splash.

Friday, December 23, 2011

A Wish for Good Tidings & Cheer

As Christmas Eve approaches and we are all buzzing around trying to get those last minute errands done and frantically checking our lists two and three times to make sure we haven't forgotten anything, remember this.

This is the time of year to spend with those we love.
Forget the quarrels and find forgiveness.
Take a breath and show some kindness.
Stop and watch the snow fall.
Take the time to really see what's right in front of us.
Value what's important and let go of the rest.
Enjoy the children for their excitement.
Sit with the elderly and watch the twinkle in their eyes
Fill your heart and empty the fridge.
Spend your time well.

Merry Christmas One and All.

Tuesday, November 29, 2011

Perception IS Everything

















How do people perceive your product or service?  Do they think of it as a discount service or a high end product?  Are the 'people' right, or have they yet to receive the memo on how great your products really are?

Avoid the pitfall of mis-communication.  Communicate with potential clients by using graphics to explain and illustrate what you offer.  It's corny, but true; a picture is worth a thousand words.  The key is to choose the right one.

In the photos above, we could use words like natural, holiday, seasonal, color, hue, font, texture, wood, bark, greenery, floral - the list goes on and on - to describe each and every part.  Why waste words when we can use a photo?

If you want your customers to love your product as much as you do, call a photographer and start off on the right foot with the right impression.

Tuesday, October 25, 2011

Give Your Advertising A Creative Edge

Farm Gate Imaging and Prep are happy to announce a new service for discerning business clients. Showcasing our photography and styling talents we create tailored displays and images to meet your promotional and advertising needs.
We invite you to view a visual sampling of our work at http://www.magcloud.com/browse/issue/288314

Thursday, September 1, 2011

304 Southampton Dr., Dartmouth, NS







Curb appeal with the WOW factor


Bright dining area

Kitchen and dining are the centre of this home

relaxing atmosphere

Efficient prep area

perfect for entertaining















for more information on this listing please contact Kathy Johnson.


Farm Gate Imaging is a local photography company specializing in photography for real estate and other commercial applications, serving the HRM and Valley regions of Nova Scotia.

Staging provided by Prep Home Staging.

Wednesday, August 24, 2011

Bedford Condo

Another fantastic listing from Kirk Mosher.  With 3 bedrooms and 2 baths on two levels, this place feels like a house with the convenience of condo living.

Efficient kitchen with more than ample cupboard space

Bright, spacious living area

Lower level bedroom

Inviting upper level bedroom

Main bath


main bath with decorator details

















For further details on this listing please contact Kirk Mosher.

Farm Gate Imaging is a local photography company specializing in photography for real estate and other commercial applications and serves the HRM and Valley regions of Nova Scotia.