The Value of Quality

As a photographer who strives to provide a quality product to my clients I often cruise the MLS and other websites to see what is being posted in terms of photography work.  I want to ensure my work measures up to today's quality standards and see if there is something I can be doing differently to better serve my clients. 

When hiring a professional photographer to photograph a listing you are entrusting this person with a portion of your client's trust in you, a portion of your marketing, and a portion of your reputation as a Realtor.  You put your trust in the photographer to deliver the goods in a way that will deepen your client's trust in you, support and improve your marketing, and finally, uphold and strengthen the reputation you've worked so hard to build.

A few things to consider:

• You get what you pay for!  If at first the fee a photographer quotes or estimates to complete a job surprises you, think about how much of an investment you are willing to make to maintain your client's trust, your marketing and your reputation.  The photographer's work will be a direct reflection on you so their ability and talent become a consideration.  
• It's OK to ask for samples of work.  If the photographer understands you are trusting them with a portion of your business, they won't mind providing you with a portfolio of work to prove they can do the job.  It is an accepted practice for photographers to post an on-line portfolio in order to showcase their talent.
• It's OK to ask what credentials a photographer has.  Personally, I hold a certificate in photography from a recognized institution, but many are self taught and excellent practitioners of the craft.
• Does the photographer belong to any professional associations?  Does the association have a code of ethics?
• As always, ask for references. 

Farm Gate Imaging is a locally owned and operated photography company specializing in real estate images and serving the Halifax Regional Municipality and Annapolis Valley regions of Nova Scotia.  Farm Gate Imaging can be contacted at info@farmgateimaging.ca or at 902.757.2808.